What are trend lines used for in business intelligence?

Trend lines are vital tools in business intelligence primarily used to depict the movement of data points over time. This graphical representation allows analysts and decision-makers to identify patterns, trends, and potential forecasts based on historical data. By connecting data points within a given timeframe, trend lines provide a clear visualization of the direction and magnitude of changes, making it easier for stakeholders to make informed decisions.

In the context of business analysis, understanding trends is crucial as it enables organizations to anticipate shifts in performance, market conditions, or consumer behavior, thereby enhancing strategic planning and operational efficiency. Trend lines serve as a guide for real-time and future projections, ultimately supporting data-driven decision-making in various business scenarios.