What does descriptive analytics primarily focus on?

Descriptive analytics primarily focuses on the review of past data. This form of analytics aims to summarize historical data and provide insights into what has happened over a specific period. By interpreting this data, businesses can understand trends, identify patterns, and gain insights that are critical for making informed decisions.

Descriptive analytics is often the first step in data analysis and serves as a foundation for more advanced types, such as predictive and prescriptive analytics. It involves using various statistical, data-mining, and reporting techniques to present information in a clear and interpretable manner, often visualized through dashboards or reports. By analyzing historical performance, organizations can assess areas for improvement and identify successful strategies that can be replicated in the future.